I’m Sal Cocurullo, an independent investor, stock trader and financial writer.

I started Revenue.Land after the company I worked for collapsed overnight. My first reaction wasn’t panic. It was clarity. That moment forced me to rebuild my relationship with money from scratch, and I decided to document everything I learned along the way.

That was over a decade ago. Since then, I’ve maintained profitability as a trader for many years, built a portfolio focused on specific ETFs, REITs, Bonds, P2P lending loans, real estate crowdfunding and co-founded an aviation startup.

I’ve lived in six cities and traveled to 75 countries, which tends to sharpen your sense of what financial independence actually means in practice.

I write only about tools and platforms I personally use or have tested. No PR-driven content, no platforms I haven’t touched myself.

Credentials and background

 

• Active investor since 2006, started during the pre-crisis bull market, learned the hard way in 2008
• Co-founder, WeFlyMate Aviation Sharing Platform
• Profitable trader for 39 consecutive months; now a committed long-term investor
• Completed private training in technical analysis and portfolio management with independent mentors in the London finance community
• Self-directed study in value investing, ETF construction, and fixed income instruments over 15+ years of active market participation
• Meditation and hypnosis practitioner: two tools I consider as important as any screener or chart pattern for long-term performance
• SUP paddler in 20+ countries. The ocean is where most of my best investment decisions get made
• Based in Mallorca, Spain
• CFA Institute · Investment Foundations — curriculum completed
• Yale University – Financial Markets / Robert Shiller in progres

 

 

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Intellectual mentors

The people whose thinking has most influenced how I approach money, risk, and independence. Not through personal contact, but through the kind of clarity that rewires how you see things:

 

• Naval Ravikant on wealth creation through leverage, specific knowledge, and the difference between renting out your time and owning a piece of the game
• Charlie Munger on mental models, patience, and why most investment mistakes are psychological before they are financial
• Nassim Taleb on asymmetric risk, fragility, and why most “safe” strategies are anything but

 

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Books that shaped how I think about money

• The Psychology of Money by Morgan Housel
• The Little Book of Common Sense Investing by John Bogle
• Poor Charlie’s Almanack by Charlie Munger
• Antifragile by Nassim Taleb
• Die With Zero by Bill Perkins (the one that changed my relationship with time more than money)
• The Almanack of Naval Ravikant by Eric Jorgenson (Naval’s actual words on wealth, leverage, and why specific knowledge beats credentials every time)

 

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A few things that don’t fit a bio but matter anyway

 

I’ve co-founded a company in aviation, paddled a SUP board across waters in roughly 20 countries, and driven a 1965 Vespa through traffic that would make most people retire on the spot. I think diversification applies to life, not just portfolios. I don’t believe in get-rich-quick, but I do believe most people leave serious money on the table simply by starting too late or trusting the wrong sources.

That’s the reason this site exists.

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Why I share this

I don’t need the money. I genuinely don’t. My investments cover my life, and have for years.

I share because staying silent would feel like a waste. If you’ve spent 20 years learning something that most people get wrong, and you have the platform to say it clearly, not saying it is its own kind of failure.

There are no secrets here, no premium tiers, no upsells dressed up as advice. Just what I’ve learned, what I use, and what I’d tell a friend who asked.

 

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Published, quoted, and referenced

 

As a named expert

 

• Nasdaq – 11 Biggest Money Mistakes When Retiring
• Yahoo Finance – Trump vs Biden Again 2024
• GoBankingRates – 11 Biggest Money Mistakes When Retiring in California
• Pension Policy International – How the Gig Economy Is Reshaping Retirement Planning
• AOL Finance – Social Security Regrets
• RealtyTimes – 6 Simple Suggestions to Buy a Second-Hand House Safely

 

Revenue Land cited as a reference source by

 

• Business Insider – “a reliable source for international investors exploring European markets”
• TheStreet – Why U.S. Brokers Decline European Investors
• Digital Journal – How AI Is Reshaping Financial Decision-Making in Europe
• Detailed.com – RevenueLand is one of the 50 Best Stock Market Blogs of 2026

 

Guest posts and editorial collaborations

 

• EstateGuru Blog – published in 6 languages
• Mintos Blog – Mintos Review on RevenueLand

 

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Find me online

 

Quora · F6S · ProvenExpert · YouTube · Medium · CrunchBase. LinkedIn

 

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A note on how this site works financially

Revenue.Land earns through affiliate partnerships and occasional sponsorships with platforms I have personally tested and use. Some links may generate a small commission at no cost to you.

I want to be transparent about this, but also honest about something most finance sites won’t say: this income is not why I do it.

My investments have covered my life for years. I am financially independent – in the technical sense: withdrawal rate below 3.5%, indefinitely sustainable.

What keeps me writing is simpler. I’ve spent two decades making mistakes, correcting them, and figuring out what actually works. Not sharing that would feel like a waste of everyone’s time, including mine.

Every recommendation on this site is something I have either used personally or tested before writing about it. Nothing less.

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You are not here by mistake.

If you’re reading this today, there’s a reason.

That reason is simple:

You are ready to take action.

 

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